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The Public Relations Specialist’s Holiday Gift Guide
We are now in the home stretch of the holiday season and many people are already scouring leaked Black Friday ads and making their shopping plans. For me, it’s always a dilemma about what I should give...
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Tips for Dads and Grads Media Pitching
For PR professionals focused on consumer products, the month of June means one thing – Dads and Grads media pitching. As the name implies, these media opportunities feature highlight-worthy gifts for...
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Move Over July, It’s Christmas In August
It’s usually true that the early bird gets the worm. At lotus823, we concur with this saying, especially when we start to think about holiday gift guide pitching. If you’ve ever worked at a public...
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Increasing Holiday Sales with lotus823
Are the holidays about presents or presence? Having been a merchant for many years, my initial thoughts surrounding the holidays typically occurred in the middle of summer. When most folks were...
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